RTC

"Model on Pharmaceutical Marketing"

After 2 successful years of unforgettable outcomes,skills and knowledge gained by the delegates; the MPM 2009 is looking forward to intensify the curriculum taught and applied in the marketing and market research councils.

The Training Phase is over and its the competition time now..Our Delegates are heading towards the "Marketing Council " and "Market Research Council" Conferences.

So we wish all the participating teams the best of luck!

 

MPM 2009

 

v  Council Of Pharmaceutical Marketing:

 

v  Brief Description:

The council is responsible of giving delegates a deep insight on the mechanism of preparing and managing marketing Campaigns Besides,other related topics like PR and advertising will be thoroughly discussed within the sessions to show their importance and strong connection to marketing. In addition to that, the council may focus on the aspect of international marketing & how it is feasible and different to market the same products in different countries at the same time.

 

Pfizer Project :

 

Started at 1 March 2009

Regarding the training phase :

 

·         Session 1 :

 

v  Marketing fundamentals.

¨       What’s marketing?

¨       Understanding consumer needs & market place.

¨       Product life cycle.

¨       New product development.

·         Session 2 :

 

v  Marketing plan

¨       Marketing mix

¨       Segmentation

¨       Targeting

¨       Positioning

¨       Pricing

¨       Marketing strategy

¨       SWOT analysis

¨       PEST factors.

¨       Competitive analysis

 

·         Session 3 :

 

v  Promotional mix

 

·         Session 4 :  

v  Presentation Skills.

·         Session 5 :

v  Team work.

 

The 1^st trial stage was done on 22^nd of March.

 

Regarding the conference:

 

àAfter the 1^st trial stage all teams have to set a plan for their proposed Promotional Campaign

 

àAt Last, One Day Conference representing the simulation. Each team supposed to present there marketing plan.

 

Regarding Servier Project :

 

Started at 16^th of February

 

 Regarding the training phase :

 

·         Session 1 :

 

v  Marketing fundamentals.

 

¨       What’s marketing?

¨       Understanding consumer needs & market place.

¨       Product life cycle.

¨       New product development.

·         Session 2 :

 

v  Marketing plan

¨       Marketing mix

¨       Segmentation

¨       Targeting

¨       Positioning

¨       Pricing

¨       Marketing strategy

¨       SWOT analysis

¨       PEST factors.

¨       Competitive analysis

 

·         Session 3 :

v  Promotional mix

 

·         Session 4 :  

v  Presentation Skills.

·         Session 5 :

v  Team work.

 

The 1^st trial stage was done on 12^th of March.

 

 

Regarding the conference:

 

àAfter the 1^st trial stage all teams have to set a plan for their proposed Promotional Campaign

 

àAt Last, One Day Conference representing the simulation. Each team supposed to present there marketing plan.

 

 

Regarding Astrazeneca Project :

 

v  Session 1 : à

v  Marketing fundamentals.

 

¨       What’s marketing?

¨       Understanding consumer needs & market place.

¨       Product life cycle.

¨       New product development

 

 

v  Session 2,3,4

Marketing Research including : à The Process, Customer Counseling , Data Collection , 1ry Data , 2ry Data , Analysis & Internal & External Influences affecting Consumer Behavior.

 

v  Regarding The Simulation :

 

 àDelegates are going be divided into teams, each team is representing (simulating) a market research agency.

 

àAll teams are supposed to conduct a successful marketing research aiming to determine the current situation of a product or the whole company….Or to focus on the need of the target customer.

 

àThis is through approaching the factors affecting the consumer buying behavior (External Influences).Through collecting Data from Either pharmacies or Doctors to reach the premium situational analysis. Then analyzing the Data to get to the targeted Conclusion.